Customer service quality falls as the key differentiator between good, bad and indifferent locksmith companies. All else being the same, good quality locksmith service gives the edge over competitors.
Good, bad and generic locksmith companies can best be differentiated by the quality of customer service they offer. Good quality locksmith service keeps clients coming back, while bad service drives clients away, taking their family, friends and coworkers with them. With all else being the same, the quality of the services that you give your clients can give you the edge over competitors. Here are some key principles of good locksmith service that always make business sense:
1. Drawing new customers will cost more than keeping existing customers.
A locksmith company will definitely keep a satisfied customer longer, spending more and deepening the business relationship at the same time. For instance, a happy customer who had his car locks picked successfully may enlist the locksmith’s lock changing services and even have a new alarm system installed in his home.
This is a quick “sell”, in comparison with direct advertising campaigns, newspaper advertisements and other complicated and pricey approaches to draw new customers.
2. Customer service will cost real money.
Expected costs can be associated with providing quality service and locksmith companies in line with a client’s value. In fact, high value clients or those who have the potential of being high value will be serviced with more care.
Locksmith companies usually reduce the cost of their customer service by outsourcing call centers to cheaper locations, using telephone response systems, and self-selling on the internet. However, keep in mind that providing an impersonal service will only risk alienating customers.
Some locksmith companies are riding the trend by running their own websites. In exchange, clients can get in touch with them faster.
3. Understand the needs of your clients and do your best to meet them.
You can’t expect to meet your clients’ needs without knowing them. To get a clearer view of what your customers need, just pay close attention and take action accordingly.
Listening to your clients can be done in different ways, like feedback forms, satisfaction surveys or review sheets. Some large companies involve more experienced locksmiths in client listening to make sure decisions benefit not just the customer, but also the locksmith. Camden locksmiths take pride of their good quality locksmith service they provide.
4. Efficient service and product design is important.
High qualitylocksmith service is only one aspect in meeting client needs. Properly designed products and processes will meet the needs and demands of the clients more often. Consider the cost of quality that result from broken products or processes. Is servicing the customer well better than eradicating the reason for them to call you the first time?
5. Quality service should be consistent.
Clients expect consistent quality service from any locksmith. Windsor locksmiths walk the extra mile just to satisfy their clients. For instance, they still offer customer service even after the job has been completed.
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